We are ready to bring decentralised finance (DeFi) to traditional investors.

Luciano Insua, Claudia Giraldo and Eduardo Forte, Co-Founders of CommonSense Finance.

How it all started.

We officially founded the company in December 2021 but the story started some months before. Back in April 2021, while having a wine, we (Eduardo, Luciano and myself, Claudia) where discussing how to invest in crypto by the same way we invest in the traditional financial markets.

The three of us, but specially Eduardo, have been investing for years. In the financial market we can find indexation, leverage strategies, futures, bonds, ETFs… which allows the retail and institutional investors to get exposure to a sector or industry by a more conservative or risky way.

So the question was, how we could bring the best practices and methodologies from the traditional market to the crypto investment? And adding a plus, how we can do it in DeFi, directly in the blockchain by owning your own crypto and in your own wallet?

It takes some months to us to validate that it was possible. After creating our first crypto index token, we are now ready to set a bunch of new products to invest in crypto with Common Sense. By creating indexed and sectorial tokens as well as tokenised algorithmic trading strategies, our aim is to allow retail and institutional investors to gain exposure to crypto assets in the decentralized world.

We see a great opportunity to bring decentralised finance closer to traditional investors and companies who are interested in these new digital assets, but want to invest in a diversified way and to better manage the risk and volatility inherent in this type of assets.

In order to continue this path, at CommonSense Finance, we have just raised 510,000 euros to take our DeFi startup to the next level.

We are very happy and overall proud of the group of business angels that have teamed up with us. Very talented and committed experts from the technology, crypto, legal and financial sectors, such as Iván López Gimeno, Carlos Blanco, Gabriel Olaso, Jesús Pérez (Founder of Cryptoplaza), Carlos Otermin, Juanjo Mostazo, The Not Boring Club and many others.

The next step is to apply the funding to the main objectives that we have set for 2022: to develop and implement new products and strategies in the blockchain, to create alliances with key technological partners and to build a strong marketing and client relationship team.

Customer success is very important to us, as we want to appeal to high-net-worth investors, family offices and companies and bring them the most efficient strategies to expose themselves to the world of crypto assets and bring better monetize on their portfolio. DeFi is currently headed by insiders, people who have been in the sector since it began, but it is just a matter of time before it becomes mainstream, as is already happening with centralised exchanges like Coinbase or Binance. The DeFi companies are the next natural step.

This is not just words. Since the summer of 2020, the blockchain industry has experienced a huge growth, boosted by two trends: NFTs and DeFi. According to DeFi Llama, one of the largest DeFi platforms in the sector, the total value of crypto assets invested in decentralised protocols now amounts a total of 110 billion dollars and counting. In 2021, the total value of funds raised by crypto and blockchain startups rose to 33 billion dollars.

Source: A16z.

The advantage of the decentralised finance startups is that they are going to be able to scale their businesses in a much more efficient way because everything in the blockchain is programmable and traceable. For example, Uniswap, the most popular decentralised exchange protocol in decentralised finance, moves around $1 billion a day with just 38 employees.

It is proved that venture capitalists and the startup industry have an eye in DeFi and this is just the beginning. Are you ready to take the spaceship with us?

Eduardo, Luciano and Claudia.

Web / dApp: www.commonsense.finance

Twitter: @commonsense_fin

Telegram: https://t.me/commonsensefi

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CommonSense Finance

Ayudamos a individuales y empresas a aprovechar todo el potencial de las finanzas descentralizadas.